Where is your company on the Customer Development Engine Continuum?
What are some quick wins for improving your lead-to-opportunity conversion rate?
Generating leads and closing deals are certainly hard problems to solve. But it's even harder to integrate the activities of marketing and sales to produce qualified opportunities for the pipeline. We call the integration of these two worlds a "Customer Development Engine".
An Effective Customer Development Engine Requires:
CONTENT: A compelling outreach message that converts interest into action
PROCESS: A process for identifying, engaging and educating potential buyers
PLATFORMS: Effective use of technology platforms for personal and digital nurturing
PEOPLE: The right people, resources and training to be consistently successful
PERFORMANCE: Measurement and optimization of the customer development process
Let's schedule a 45 minute conversation to explore some ways to improve customer development for your business.
FILL OUT THE FORM AND LET'S TALK ABOUT TUNING UP YOUR CUSTOMER DEVELOPMENT ENGINE!