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Marketing

It's not rocket science ...

You just need a success plan

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Value
Proposition

Products

Pain-Points

Solutions

Benefits

Markets

Buyers

Partners

Technology

Align

Your
Marketing
Messages

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Build

An Inbound
Marketing
Engine

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Your
Website

Video

Web
Page

Info
Graphic

Blog
Post

eBook

Check
List

White
Paper

Data
Sheet

Case
Study

Social
Media

News
Letter

Webinar

Create

Compelling Web Content

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Marketing
Campaigns

Drive

New Customer
Acquisition

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Put Your Own
Success Plan Into Action!

Leverage your website

Your website is your most important sales and marketing asset. You can turn it into a growth engine for your business by applying the best practices of inbound marketing.

Build Your Brand

Your brand encompasses your identity, values, core competencies and culture. The right branding strategy will build buzz for your business and help you to get found.

Fill Your Funnel

The best sales leads are educated buyers that find you, instead of you trying to find them. Combine compelling content with successful conversion strategies to cultivate customers.

Recent Blog Posts

  • How to Convert More Leads into Sales-Ready Opportunities

    Business leaders at emerging technology companies usually focus on building out traditional functional areas like engineering, marketing, sales, customer service, operations and finance. After all, engineers build products, marketers create leads, sales reps close deals and the other functions manage day-to-day operations. The conventional blueprint for scaling a company doesn’t always pay off … but why not? Even after staffing an organization

    Read more
  • Driving Traffic to Your High-Tech Startup Website – Part 1 Social Media

    If you are investing valuable time and resources into designing or re-designing a website for your emerging technology company, then be sure to follow these important steps for driving visitors to your new site. This post is part 1 of a 2-part series. It will describe the steps you should take to maximize your social media presence on the web.

    Read more
  • What is Your Biggest Internet Marketing Challenge?

    Every technology business has an Internet marketing strategy of some kind. At one time or another, we all wrestle with one or more of these three fundamental challenges:

    1. Driving more traffic to the website
    2. Generating more leads for the sales funnel
    3. Qualifying better leads for follow-up by the sales team

    Read more

High impact marketing is easy when you follow the 4 Keys to Success … easy as A, B, C and D

A

Align
Your Marketing Messages

Align
Your Marketing Messages

Does your website accurately communicate your value proposition in ways that resonate with your prospective buyers?
B

Build
An Inbound Marketing Engine

Build
An Inbound Marketing Engine

Is your website an efficient demand generation engine that attacts visitors and nurtures them into highly qualified sales leads?
C

Create
Compelling Web Content

Create
Compelling Web Content

Does your inventory of marketing assets include content that covers each stage of your buyer’s decision-making process?
D

Drive
New Customer Acquistion

Drive
New Customer Acquistion

Do you run successful integrated marketing campaigns that produce a sufficient volume of leads for your sales pipeline?